Korla fragrant pear is a specialty product of the Xinjiang Uygur Autonomous Region, and a national geographical indication product of China.
Korla fragrant pears are known as "the middle of pears" because of their pleasing color, sweet and smooth taste, rich aroma, thin skin and thin flesh, crisp and refreshing taste, juicy and less dregs, crumbling on the ground, melting in the mouth, durable storage, and rich nutrition. "Treasure", "Prince among Fruits". Because of the unique status and important influence of Korla fragrant pears in economic development and social life, Korla City is proudly called "Pear City" by local people.
On December 13, 2004, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of regional product protection for “Korla Fragrant Pear”.
On November 15, 2019, it was selected into the Chinese Agricultural Brand Directory.